Sandra Ruch is a producer and consultant, as well as a Film Expert for the American Documentary Showcase, an international cultural exchange program of the U.S. Department of State. She regularly serves on juries and expert panels at film festivals and conferences around the world.
Ms. Ruch is Director Emeritus of the International Documentary Association, where she served as Executive Director and Publisher of Documentary magazine from 2001 to 2008. Ms. Ruch enjoyed a wide range of responsibilities, including initiating the first IDA Pare Lorentz Film Festival. Prior to I.D.A., Ms. Ruch was President of Marketing for New Line Cinema, Sr. Vice President for Cinergi Pictures, and, for 12 years, served as Manager of Cultural Programs for Mobil Oil Corporation where she supervised the Mobil/PBS television series, Masterpiece Theater
as well as MYSTERY
In 2008, she started Cinelixir - a full service company devoted to advising independent documentary filmmakers on development, marketing and distribution, as well as festival and outreach strategies. Ms. Ruch is also co-founder of DocAngeles: The Los Angeles International Documentary Film Festival (in development).